Privacy policy

Last Updated: [12/19/2024]

1. INTRODUCTION

1.1. This Privacy Policy (this “Privacy Policy”) governs the processing by WILDRIDE USA CORP., a Delaware corporation (“Wildride”, “we”, “our”), of information from individuals including our customers, and other users of our website https://wildridecarrier.com and its subdomains (our “Website”) and those we interact with offline. Hereinafter we refer to such individuals as “you”. This Privacy Policy applies to U.S. residents only. If you are an EU resident, please see the applicable Privacy Policy here [link]. If you are a resident of California, certain state data
protection laws and regulations grant you certain rights regarding your Personal Data (as defined below). For more information on such rights, please see our State-Specific Notice [link].

When we use the term “Personal Data” or “Personal Information”, we refer to information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. We also refer to information otherwise defined in the state privacy laws applicable to you (“Personal Data” or “Personal Information”).

1.2. Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. If you do not agree with our practices, your choice is not to use our Website. By accessing or using our Website, you agree to this Privacy Policy.

1.3. Wildride may amend this Privacy Policy at any time. In case the Privacy Policy is amended, we will make the amended Privacy Policy available to you on our Website. [We will notify you of any material amendments to the Privacy Policy, using the contact information we have on file]. Please review this Privacy Policy whenever you visit the Website or when prompted when we collect Personal Information from you offline to check if there have been any changes, so that you know the terms that apply to you at that time. At the top of this Privacy Policy, you can see when this Privacy Policy has been updated. Continued use of our Website following such changes constitutes the acceptance of those changes.

2. PROCESSING OF PERSONAL DATA

2.1. We collect and process several types of information from and about you, which may be deemed as Personal Data:

  • Name;
  • Email address;
  • Internet Protocol (IP) address;
  • phone;
  • Signature;
  • Physical characteristics or description;
  • Address;
  • Telephone number;
  • Records of subscription purchased, obtained, or considered;
  • Browsing history, search history, information on consumer’s interaction with our Website;

2.2. We collect your Personal Data in different ways:

  • Directly from you: For example, by asking you to provide it to us (for example by filling out forms on our Website (e.g., registration, subscription, “contact us” forms etc.), or if you post contributions through interactive features on our Website (e.g., reviews, testimonials, social media feed, etc.); subscribe to a newsletter, respond to a survey, use live chat, or open a support ticket or enter information on our Website).
  • Indirectly from you: For example, through automatic data technologies or tools (e.g., Cookies (as defined below) and other tracking technologies, including but not limited to Google Analytics), which collect certain information about your IP address, Website usage, and browser setting. For more information on the Cookies we use, please see Section 4 . Generally, and to the best of our knowledge, the information collected through the Cookies is aggregated and de-identified. However, there may be laws and regulations in certain jurisdictions that consider such information (or portions thereof) as Personal Data *2.
  • From third parties: For example, through advertising networks, from service providers, data analytics providers, social media, etc.

2.3. We store your Personal Data as long as necessary to perform the purposes of processing as set forth in Section 3 of this Privacy Policy. Please refer to our Retention Policy under Section 6 for further information.

2.4. With respect to aggregated and de-identified information we collect, we will not attempt to reidentify the information, except to determine whether our deidentification processes satisfy the requirements pursuant to applicable law.

2.5. Our contact form is intended to facilitate a reasonable turnaround time. Please do not provide any sensitive Personal Information (e.g., health information, financial information, etc.) on the contact form. By clicking “send” you thereby consent to our use of your Personal Information to process your inquiry or request.

*1 “Precise geolocation” means any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area. Under California law, this is the equivalent to or less than the area of a circle with a radius of 1,850 feet, except as prescribed by regulations. If this does not apply this can be removed.

*2 We included this clarification because IP addresses, for instance, are considered Personal Data. Also, any information that may be traced back to an individual (i.e., not adequately de-identified) may be deemed as Personal Data as well.

3. PURPOSES OF PERSONAL DATA COLLECTION

3.1. Personal Data is collected and processed by Wildride for the following purposes:

  • Fulfilling or meeting the reason you provided the Personal Data. For example, if you disclose Personal Data to ask a question about our products, we will use such Personal Data to respond to your request/inquiry. If you provide your Personal Data to purchase a product, we will use such Personal Data to process and fulfill your orders and transactions, verify your information, or process payment.
  • Presenting our Website and its contents and features to you and providing customer service (including providing you with support, investigating and addressing your concerns, and monitoring and improving our responses);
  • Providing, supporting, personalizing, and developing our Website and products;
  • Personalizing your Website experience and delivering to you content and product offerings relevant to your interests, including offers and ads through our Website, third-party sites (e.g., social media platforms, such as Meta and LinkedIn), and via email or text message (with your consent, where required by applicable law), including remarketing (targeting individuals who have already interacted with our Website), targeted advertising, and profiling;
  • Notifying you about changes to our Website or any products we offer or provide through it;
  • Conducting audits related to counting ad impressions, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
  • Helping to ensure the safety, security, and integrity of our Website, products, databases, other technology assets, and business;
  • Debugging to identify and repair errors that impair existing intended functionality of our Website;
  • Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with us;
  • Evaluating or conducting a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Website users is among the assets transferred;
  • Responding to law enforcement requests and as required by applicable law, court order, or governmental regulations;
  • As described to you when collecting your Personal Data;
  • For purposes you consented to.

4. DISCLOSURE/SALE/SHARING OF YOUR PERSONAL DATA

4.1. Wildride discloses your Personal Data to the following third parties:

  • Service providers: We may disclose your Personal Data with external service providers that provide services to enable your use of our Website and the fulfillment of the obligations of our contract. These service providers have been carefully selected and commissioned by us and are bound by our instructions and are regularly checked. We have entered into and maintain agreements (e.g., data processing agreements) with our service providers to whom we disclose Personal Data and who process Personal Data on our behalf.
    • Shopify: Shopify is a payment processor. You provide Personal Data directly to Shopify when you purchase our products. We do not have access to credit card information or other personal information you provide to Shopify.
  • Other companies in the Wildride group: We may disclose your Personal Data to companies within the Wildride group to the extent necessary for us to fulfill the purposes mentioned under Section 3 and such companies shall be deemed service providers for the purpose of this Privacy Policy;
  • Counterparties in a corporate transaction: We may disclose your Personal Data to a potential buyer during negotiation of, in connection with, a corporate transaction where your Personal Data is included as an asset (e.g., a merger, acquisition, joint venture, or financing or asset sale). Your Personal Data may also be disclosed in the event of insolvency, bankruptcy, or receivership;
  • Government authorities, law enforcement representatives: We may disclose your Personal Data with third parties, such as legal advisors and law enforcement representatives to comply with court orders, enforcement actions, and applicable laws, rules, and regulations;

4.2. We do not sell Personal Data for monetary consideration; however, the below activities may constitute as “sale” or “sharing” of Personal Data under certain state laws (e.g., California) regardless of whether an exchange of monetary consideration takes place or not.

Cross-context Behavioral/Targeted/Interest-based Advertising.
Cross-context behavioral advertising means sending you targeted advertising based on information (which may include Personal Data) obtained from your activity across businesses, websites, or applications with which you intentionally interacted. We may use third party advertising companies to serve you targeted advertising based on your Personal Data as well as aggregated and de-identified data collected when you visited our Website (e.g., browsing history). We may disclose to, or permit, such third-party advertising companies to collect information about your use of our Website to enable them to display advertising on our behalf.

Profiling; Advertising based on Lookalike Audiences
Profiling means any form of automated processing of Personal Data to evaluate and predict certain characteristics about you. From time to time, we provide third-party companies (e.g., [Meta]) with your Personal Data and certain aggregated and de-identified data to request from such companies the creation of lookalike audiences (i.e., customers likely to be interested in our offerings because they share characteristics similar to our existing customers). This enables us to target our advertising efforts to the members of the lookalike audience.

Google Analytics and Google Ads
We use a tool called “Google Analytics” - a web analytics service provided by Google to monitor the performance of our Website and collect information on your use of our Website. You can learn more about how Google Analytics collects and processes information here: https://policies.google.com/privacy?hl=en-US; and how to opt out of being tracked by Google Analytics by following the instructions found here https://tools.google.com/dlpage/gaoptout.

We also use Google Ads, a service that allows us to reach people who previously visited our Website. Google Ads may use Cookies and/or device identifiers to serve you ads on various sites on the internet based on your past visits to our Website. You may opt out of the use of this Cookie by visiting Google’s Advertising and Privacy through this link: https://policies.google.com/technologies/ads or by visiting Google Ads Settings accessible through this link: https://adssettings.google.com/anonymous?hl=en or declining the use of analytical, tracking and analytical Cookies when prompted as you enter our Website. We note that Google only has access to aggregated and de-identified information being collected through these tools.

Do Not Track
Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. To find out more about “Do Not Track”, please visit here.

Cookies
We use cookies and other technologies (e.g., pixels, tags) (collectively, the “Cookies”) on our Website. Cookies are text or image data files that are placed or saved on the internet browser of the user’s computer system. They enable the browser or mobile device to be uniquely identified when the user visits our Website again. Cookies are placed to improve the use of our Website for our Website’s visitor.

Essential Cookies. We use certain Cookies that are necessary to run our Website. Deactivating these Cookies will compromise the functionality of our Website. Such essential Cookies cannot be deactivated. If you do not agree with our use of such essential Cookies, your only choice is not to visit our Website.

Analytical, Tracking, and Advertising Cookies. We also use Cookies to track and analyze the behavior of the visitors to our Website. You may decline the use of these Cookies when you are prompted via the pop-up window prior to entering our Website. However, if you do so, you will not be able to enjoy the full functionality of our Website.

Below is a list of the Cookies we currently use on our Website:

 Cookie Name Provider of cookie Description Expiration date

_shopify_sa_t

Shopify

Shopify Used for analytics related to marketing and referrals.

30 minutes

_shopify_sa_p

Shopify

Shopify Used for analytics related to marketing and referrals.

30 minutes

_shopify_y

Shopify

Used for analytics and tracking customer behavior.

1 year

_shopify_s

Shopify

Used for session-based analytics and tracking.

30 minutes

_secure_session_id

 Shopify

Stores information about the session for secure transactions.

Session (until browser close)

cart_currency

 Shopify

Stores the currency used in the shopping cart.

14 days

cart_sig

 Shopify

Ensures the security of the cart checkout process.

Session

_landing_page

 Shopify

Tracks landing pages to help Shopify understand marketing attribution.

14 days

_orig_referrer

 Shopify

Stores the original referrer for marketing purposes.

14 days

*_cookie_consent

User-defined/Shopify

Stores the user’s preferences for accepting or rejecting cookies.

Duration based on settings (e.g., 1 year)


5. SECURITY

Wildride will use commercially reasonable efforts to secure the processing of your Personal Information, by maintaining administrative, technical, and physical controls which are designed to protect your Personal Information against loss or theft, as well as against any unauthorized access, risk of loss, disclosure, copying, misuse, or modification. Therefore, we implement security measures where appropriate and applicable, such as, the:

  • Pseudonymization and encryption of Personal Information while in transfer;
  • Measures to ensure the ongoing confidentiality, integrity, availability, and
    resilience of processing systems and services;
  • Measures to restore the availability of and access to Personal Information in a
    timely manner in the event of a physical or technical incident; and
  • A process for regularly testing, assessing, and evaluating the effectiveness of
    technical and organizational measures to ensure security of processing.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data while in transit to our Website. Any transmission of Personal Data is at your own risk. The safety and security of your Personal Data also depend on your efforts (e.g., securing your password, transmitting your Personal Data over a secure network, etc.).

6. RETENTION POLICY (OUR “RETENTION POLICY”)

Personal Data are retained for various lengths of time depending on what is reasonably necessary for us to fulfill the purpose for which it was collected. Applicable laws, rules, or regulations may require that we retain it for a longer period of time.

How long we keep Personal Data can vary widely depending on the context of the services we offer. We use the following criteria to determine the retention period: the nature of the Personal Data; the context in which the Personal Data have been collected; the consequences for you and the existing safeguards, such as pseudonymization.

For example, if you sign up for the newsletter, or if you submit a request or question using the contact form on our Website, we will keep your Personal Data for as long as necessary to address your request or respond to your question.

7. YOUR RIGHTS

Below is a list of requests that you can submit to Wildride in connection with your Personal Data. Please refer to our State Specific Notice [link] for additional rights that residents of certain states may exercise.

Every user of our Website may request from Wildride (i) information on the Personal Data we collect from them, (ii) access to an overview of such Personal Data, (iii) correct or delete their Personal Data, and (iv) to receive the requested information on your Personal Data in a portable manner. You can make any of the foregoing requests by contacting Wildride using the contact information under Section 10
below.

In addition to the foregoing requests, if you do not wish to receive any marketing emails from us, please do so by selecting the desired options in your Wildride account or making use of the opt-out option provided to you in every email we send you.

To fulfil your requests under this Section, we may request specific additional information from you to verify your identity. We collect and process such information for the sole purpose of enabling us to respond to your request.

Please be informed that if you make certain requests (e.g., request to delete Personal Data), we may no longer be able to offer you the use of our Website or portions thereof (e.g., access to your Wildride account may be limited). You may also lose access to the Personal Data in your Wildride Account. Wildride is not under any obligation to maintain a back-up of such information and data.

8. MINORS

Our Website is not meant for users under the age of 18. We do not knowingly collect information from users under the age of 18, and do not target users under the age of 18. If we receive a valid notice through info@wildridecarrier.com that a user under the age of 18 has provided us with Personal Information, we will take measures to delete it as soon as possible.

9. LINKS TO OTHER SITES

Our Website may, from time to time, contain links to and from the websites, plug-ins, and applications of our partner networks, advertisers, affiliates, or social media sites. This Privacy Policy does not apply to practices of such third-party websites and online services you may access, which may (or may not) have privacy policies. Please note that Wildride does not control such “linked” websites (or the content contained on such websites) and takes no responsibility for their content. It should not be implied that Wildride endorses or otherwise recommends such websites, or the products or services they offer. To learn about the data privacy practices of these third parties, please visit their respective privacy notices or policies.

10. CONTACT INFORMATION

To ask questions about or comment on this Privacy Policy, contact us at:

Phone: +1 (646) 225-6683
Email: info@wildridecarrier.com
Mailing Address: 228 EAST 45TH STREET, SUITE 9E, NEW YORK, NY 10017
Website: us.wildridecarrier.com
Contact Form: link to contact form

If you need to access this Privacy Policy in an alternative format due to having a disability, please contact info@wildridecarrier.com or +1 (646) 225-6683.