Some moments just hit differently. The kind that makes you pause and think: this is exactly why we started.
Today is one of those moments.
We’re beyond proud to share that Wildride is now available at Target a huge milestone for our brand, especially considering we haven’t even been around for five years yet.
Our journey with Target actually started at the very beginning. During our very first Kind + Jugend fair in Cologne, when Wildride was still in its early days, we immediately caught the attention of one of the biggest players: Target. They saw the potential right away and asked us a big question: could we deliver a large order within just a few months?
At that time, we were in the middle of a whirlwind. We were constantly sold out, demand was skyrocketing, and our carriers were flying off the shelves faster than we could produce them. We were still building, not just production, but our brand.
So we gave them an honest answer:
“We first need to build the brand. But we will be back.”
And we meant it.
Over the past few years, we’ve worked incredibly hard. Step by step, we built Wildride into what it is today growing, learning, improving, and staying true to our vision every step of the way.
Until the moment came.
Emilie reached out to Target, this time because we were ready. And look where we are now.
- Three exclusive colors developed especially for Target
- A major launch moment
- A partnership we once only dreamed of
And of course… we couldn’t launch without doing it the Wildride way.
Introducing our campaign: “Guess What?!! ☎️“
A playful concept, moms calling each other, sharing the news in the most exciting way:
“Did you hear?! Wildride is now available at Target!”
Because let’s be honest, when something this good happens, you call your friends.
From there, the energy shifts to the store. Think fun, spontaneous moments with dads dancing through the aisles, kids along for the ride, and everyone enjoying the ease of it all.
Because with a Wildride carrier:
Shopping has never been so easy! Shopping has never been this fun.
This campaign captures exactly what we stand for: freedom, connection, and making everyday moments feel a little more special.
We’re so proud. And this is only the beginning.
